About
Us

When expert roaster Morris Nelson arrived in China, finding a great cup of fresh roast coffee in Shanghai seemed as difficult as mastering Mandarin. His friends in Shanghai had the very same experience. It didn’t take long until he decided to roast his own and provide both Expats and Chinese with one of the most wonderful pleasures nature has to offer.

How it all began

Fresh Roast Coffee in Shanghai

In contrast to many other products sold as “premium coffee” in China, YOMO Artisan Roast Coffee is made from some of the best green beans available worldwide and fresh roast coffee in Shanghai. Each batch of beans is given all the time needed to fully develop its maximum flavor, and can be purchased as single origin coffee or skillfully mastered blends. Within only a couple days, and often within hours, the coffee is delivered right to your home or office in Beijing, Shenzhen, Guangzhou – no matter where in China you are located. Moreover, YOMO provides you with a fine selection of quality accessories like grinders, coffee makers for filter/drip coffee and French press/plunger pots, as well as innovative espresso machines.

It Didn't Take Long to Get the Word Out

Even though we were based in Shanghai, orders came in from Beijing, Hong Kong, Guangzhou. Then orders were coming from the United States and England.

Not only were we easy to find down the street in Shanghai, We were being found around the world.

How did that happen? Simple. Awesome digital marketing skills!

YOMO Founder and Roastmaster

YOMO founder and roaster-in-chief Morris Nelson has been trained by some of the best coffee professionals in the United States. Under his strict supervision, the beans for each bag of YOMO fresh roasted coffee is prepared to perfection with high-quality equipment after passing a rigorous quality controls.

Fresh roast coffee from YOMO Artisan Roast Coffee is also offers fresh roast coffee roasted in the USA. In addition, we can ship your product to pretty much anywhere in the world for your enjoyment.

His knowledge and understanding of flavors and coffee culture ensure that no matter if you are from San Francisco, Vienna or Shanghai, every cup of YOMO leaves you craving for more fresh roasted coffee. Try us out! There’s nothing better.

We don’t know where we'll be in a week or in a month. 
We do what we want for as long as we want, always trying out new experiences.

— Amanda & Shawn —